How I Approach Business Problems Differently
The Windowless Room Problem
While working at a boutique hotel in London, we had a persistent problem: windowless rooms that consistently generated terrible reviews. Management's solution? Hide it. Don't mention them on the website, hope guests won't notice.
They noticed. And gave us 1-star reviews.
Everyone saw a problem to hide. I saw an opportunity to reposition.
Instead of hiding the limitation, what if we positioned it as a feature? What if we targeted Gen Z travelers who would love an immersive, cave-like "theatre experience room"? What if we made the windowless room the most Instagram-worthy space in the hotel?
Turn the liability into a unique selling point. Stop trying to compete on what you DON'T have. Win on what makes you DIFFERENT.
What stood out to me wasn't just inefficiency—it was mindset.
Problems were treated as permanent because they couldn't be removed. Limitations were hidden instead of repositioned. Operational chaos was normalised because "that's how it's always been."
I don't accept that.
If something can't be eliminated, it can be strategically reshaped. If a weakness can't be removed, it can be turned into differentiation. If a business is struggling, there is always a strategic angle that hasn't been explored yet.
That's the lens I bring to every business challenge.